Credit Simulator
Size your credits, agent by agent.
Tell us about your team, adjust the funnel, and see the plan that covers it.
Prepared for
Start from your team
1
2Sales motionHigh velocity: many accounts, short sales cycles, outbound at scaleEnterprise sales: fewer, larger named accounts, deeper research on each one
Typical numbers fill the funnel below. Change any of them.
Find new accounts and their contacts
Each month, for your salespeople. Every number is yours to change.New accounts to check
0credits a month1Account QualificationAccount QualificationChecks each account against your ideal customer profile (ICP)1 agent checks 1 criterion: 5 agents check 5 criteria on every accountOnly the accounts that fit go onagents, each checks 1 thing on every accountMore effort: deeper work, more credits a runLow is enough for most teams
Add at least 1 agent first: with 0, no account is checked
2How many accountsa salesperson, a month
Some come without a website
Website FinderFinds the website of an account that came without oneSo the other agents can research itMore effort: deeper work, more credits a runLow is enough for most teams
Website FinderFinds the website of an account that came without oneSo the other agents can research itMore effort: deeper work, more credits a runLow is enough for most teamsFit your ICPOut of 100 accounts, how many match your ideal customer profile (ICP)Only those go on to research and contactsMost teams start at 30 to 50%
0credits a month1How many fit%Most teams: 30% to 50%of the checked accounts
2Account ResearchAccount ResearchResearches each account that fits: news, hiring, priorities1 agent answers 1 question: 10 agents answer 10 questions on every accountagents, each answers 1 question on every account that fitsMore effort: deeper work, more credits a runLow is enough for most teams
0 agents: the accounts that fit go on without research
Write an account plan for eachAccount PlanningAccount PlanningWrites a plan for each accountWho to talk toWhat to sayWhy now
0credits a monthNew contacts at each accountFind new contactsContact FinderContact FinderFinds the people at each account who match your buyer personasYou set how many at each accountMore effort: deeper work, more credits a runLow is enough for most teams
0credits a monthResearch each contactContact ResearchContact ResearchResearches each contact: role, background, what they care about1 agent answers 1 question about the contact×agentsMore effort: deeper work, more credits a runLow is enough for most teams
0credits a monthFind emailsEmail/Phone Finder: emailEmail/Phone Finder: emailLooks for a verified work email for each contactA flat price, only for the emails it finds
0credits a monthFound forNot every contact has a work email or phone number to findYou pay only for the ones found100% counts every contact: the most you would pay%
Find phone numbersEmail/Phone Finder: phoneEmail/Phone Finder: phoneLooks for a direct phone number for each contactA flat price, only for the numbers it finds
0credits a monthFound forNot every contact has a work email or phone number to findYou pay only for the ones found100% counts every contact: the most you would pay%
Outreach per contactPlay CopywritingPlay CopywritingWrites a personal message for each contact, for example a first email or a LinkedIn noteOr a cold call talk track: what to say when your salesperson callsUses what the other agents found
0credits a monthAlso run
Switch on what else your team does. Each job fills with typical numbers for your team.
Watch accounts for signals
Each signal turns into people to call.Accounts to watchAccount ResearchAccount ResearchChecks each watched account for 1 signal, for example a new hire or fundingAs often as you set it: daily, weekly or monthly1 run a checkMore effort: deeper work, more credits a runLow is enough for most teams
0credits a monthSignals checked dailyWhat to look for on each account: hiring, funding, a new leaderDaily: 28 checks a monthWeekly: 4 checks a monthMonthly: 1 check a monthEach check is 1 Account Research run on each account
Signals checked weekly
Signals checked monthly
Each account, each month
Some come without a websiteWebsite FinderFinds the website of an account that came without oneSo the other agents can research itMore effort: deeper work, more credits a runLow is enough for most teams
Website FinderFinds the website of an account that came without oneSo the other agents can research itMore effort: deeper work, more credits a runLow is enough for most teamsShow a signal in a monthOut of 100 watched accounts, how many show 1 of your signals in a monthContacts are found only at those: a signal turns into people to call
%0credits a monthNew contacts at eachFind new contactsContact FinderContact FinderFinds the people at each account who match your buyer personasYou set how many at each account + Contact ResearchMore effort: deeper work, more credits a runLow is enough for most teams
0credits a monthFind emailsEmail/Phone Finder: emailEmail/Phone Finder: emailLooks for a verified work email for each contactA flat price, only for the emails it finds
0credits a monthFind phone numbersEmail/Phone Finder: phoneEmail/Phone Finder: phoneLooks for a direct phone number for each contactA flat price, only for the numbers it finds
0credits a monthOutreach per contactPlay CopywritingPlay CopywritingWrites a personal message for each contact, for example a first email or a LinkedIn noteOr a cold call talk track: what to say when your salesperson callsUses what the other agents found
0credits a monthFollow up event attendees
Contacts from an event list: checked, researched and qualified.Event contactsAccount QualificationAccount QualificationChecks each account against your ideal customer profile (ICP)1 agent checks 1 criterion: 5 agents check 5 criteria on every accountOnly the accounts that fit go on+Account ResearchAccount ResearchResearches each account that fits: news, hiring, priorities1 agent answers 1 question: 10 agents answer 10 questions on every account+Contact QualificationContact QualificationChecks each contact from a list against your buyer personasRole, seniority, still at the company
0credits a monthFit your ICPOut of 100 accounts, how many match your ideal customer profile (ICP)Only those go on to research and contactsMost teams start at 30 to 50%%
Some come without a websiteWebsite FinderFinds the website of an account that came without oneSo the other agents can research itMore effort: deeper work, more credits a runLow is enough for most teams
Website FinderFinds the website of an account that came without oneSo the other agents can research itMore effort: deeper work, more credits a runLow is enough for most teamsWrite an account plan for eachAccount PlanningAccount PlanningWrites a plan for each accountWho to talk toWhat to sayWhy now
0credits a monthFind emailsEmail/Phone Finder: emailEmail/Phone Finder: emailLooks for a verified work email for each contactA flat price, only for the emails it finds
0credits a monthFind phone numbersEmail/Phone Finder: phoneEmail/Phone Finder: phoneLooks for a direct phone number for each contactA flat price, only for the numbers it finds
0credits a monthOutreach per contactPlay CopywritingPlay CopywritingWrites a personal message for each contact, for example a first email or a LinkedIn noteOr a cold call talk track: what to say when your salesperson callsUses what the other agents found
0credits a monthQualify inbound leads
Sign-ups and demo requests: checked, researched and qualified.Inbound leadsAccount QualificationAccount QualificationChecks each account against your ideal customer profile (ICP)1 agent checks 1 criterion: 5 agents check 5 criteria on every accountOnly the accounts that fit go on+Account ResearchAccount ResearchResearches each account that fits: news, hiring, priorities1 agent answers 1 question: 10 agents answer 10 questions on every account+Contact QualificationContact QualificationChecks each contact from a list against your buyer personasRole, seniority, still at the company
0credits a monthFit your ICPOut of 100 accounts, how many match your ideal customer profile (ICP)Only those go on to research and contactsMost teams start at 30 to 50%%
Some come without a websiteWebsite FinderFinds the website of an account that came without oneSo the other agents can research itMore effort: deeper work, more credits a runLow is enough for most teams
Website FinderFinds the website of an account that came without oneSo the other agents can research itMore effort: deeper work, more credits a runLow is enough for most teamsWrite an account plan for eachAccount PlanningAccount PlanningWrites a plan for each accountWho to talk toWhat to sayWhy now
0credits a monthOutreach per leadPlay CopywritingPlay CopywritingWrites a personal message for each contact, for example a first email or a LinkedIn noteOr a cold call talk track: what to say when your salesperson callsUses what the other agents found
0credits a monthRecheck CRM contacts
Contacts already in your CRM: still there, still a fit.Contacts to recheckAccount QualificationAccount QualificationChecks each account against your ideal customer profile (ICP)1 agent checks 1 criterion: 5 agents check 5 criteria on every accountOnly the accounts that fit go on+Account ResearchAccount ResearchResearches each account that fits: news, hiring, priorities1 agent answers 1 question: 10 agents answer 10 questions on every account+Contact QualificationContact QualificationChecks each contact from a list against your buyer personasRole, seniority, still at the company
0credits a monthSome come without a websiteWebsite FinderFinds the website of an account that came without oneSo the other agents can research itMore effort: deeper work, more credits a runLow is enough for most teams
Website FinderFinds the website of an account that came without oneSo the other agents can research itMore effort: deeper work, more credits a runLow is enough for most teamsWrite an account plan for eachAccount PlanningAccount PlanningWrites a plan for each accountWho to talk toWhat to sayWhy now
0credits a monthFind emailsEmail/Phone Finder: emailEmail/Phone Finder: emailLooks for a verified work email for each contactA flat price, only for the emails it finds
0credits a monthFind phone numbersEmail/Phone Finder: phoneEmail/Phone Finder: phoneLooks for a direct phone number for each contactA flat price, only for the numbers it finds
0credits a monthOutreach per contactPlay CopywritingPlay CopywritingWrites a personal message for each contact, for example a first email or a LinkedIn noteOr a cold call talk track: what to say when your salesperson callsUses what the other agents found
0credits a monthFind contacts at accounts you already work
More people at the accounts your team already knows.New contactsFind new contactsContact FinderContact FinderFinds the people at each account who match your buyer personasYou set how many at each account + Contact ResearchMore effort: deeper work, more credits a runLow is enough for most teams
0credits a monthSome come without a websiteWebsite FinderFinds the website of an account that came without oneSo the other agents can research itMore effort: deeper work, more credits a runLow is enough for most teams
Website FinderFinds the website of an account that came without oneSo the other agents can research itMore effort: deeper work, more credits a runLow is enough for most teamsFind emailsEmail/Phone Finder: emailEmail/Phone Finder: emailLooks for a verified work email for each contactA flat price, only for the emails it finds
0credits a monthFind phone numbersEmail/Phone Finder: phoneEmail/Phone Finder: phoneLooks for a direct phone number for each contactA flat price, only for the numbers it finds
0credits a monthOutreach per contactPlay CopywritingPlay CopywritingWrites a personal message for each contact, for example a first email or a LinkedIn noteOr a cold call talk track: what to say when your salesperson callsUses what the other agents found
0credits a monthPractice calls
Salespeople rehearse calls with an AI buyer.Practice callsper salesperson
Voice RoleplayVoice RoleplayA practice call with an AI buyer who plays your persona
0credits a monthVoice RoleplayVoice RoleplayA practice call with an AI buyer who plays your personaSalespeople practicing
Score each call
Roleplay CoachRoleplay CoachScores each practice call against your playbookSays what to improve
0credits a monthRoleplay CoachRoleplay CoachScores each practice call against your playbookSays what to improveOne-time runoptional
Run once on accounts, for example a list or your CRM. About % fit our ICPOut of 100 accounts, how many match your ideal customer profile (ICP)Only those go on to research and contactsMost teams start at 30 to 50%. For each one that fits, find contacts and write pieces of outreach for each contact.
Find emailsEmail/Phone Finder looks for a verified work email for each contactA flat price, only for the emails found
Find phone numbersEmail/Phone Finder looks for a direct phone number for each contactA flat price, only for the numbers found
Write account plansAccount Planning writes a plan for each account: who to talk to, what to say, why now1 credit a plan
Find missing websitesSome accounts come without a website: Website Finder finds it firstSo the other agents can research them0.3 credit (Low) or 0.5 (High) an account€
50%
Labor cost a monthWhat your reps' research time costs today, at your cost per hour
0
the work agents take over
Hours savedRep hours of manual research the agents take over
0
of manual research
Savings a monthThe labor cost minus the plan's price
0
labor minus the plan
Return on the planThe labor cost divided by the plan's price3× means 3 of rep time for every 1 spent on the plan
0
labor cost / plan cost
How it is counted
Credits a run
Each agent's price from the pricing page, at Low effort. The effort pill beside an agent sets another, for the whole page.
The one-time run
It uses the same agents, agent counts and effort as your funnel.
A month is 4 weeks
Weekly jobs count 4 times. A signal checked daily counts 28 times, weekly 4 times, monthly once.
The plan
The smallest plan whose credits cover your month. Above our biggest plan, Enterprise is estimated at our lowest price per credit.
Emails and phone numbers
A flat price, only for the ones found, counted in credits at your plan's price per credit.
Contact Qualification
It checks contacts that come from a list: events, inbound and CRM. Contact Finder already finds people who fit your buyer personas, so they are not checked again.
Outbound: find new accounts
0 contacts a week
0 contacts a month
Find emailsEmail/Phone Finder looks for a verified work email for each contactA flat price, only for the emails found
Find phone numbersEmail/Phone Finder looks for a direct phone number for each contactA flat price, only for the numbers found
Write account plansAccount Planning writes a plan for each account: who to talk to, what to say, why now1 credit a plan
Find missing websitesSome accounts come without a website: Website Finder finds it firstSo the other agents can research them0.3 credit (Low) or 0.5 (High) an accountSignals: watch accounts
Find missing websitesSome accounts come without a website: Website Finder finds it firstSo the other agents can research them0.3 credit (Low) or 0.5 (High) an accountFind emails
Find phone numbers
Events: follow up attendees
0 ICP contacts a week
0 ICP contacts a month
Find emailsEmail/Phone Finder looks for a verified work email for each contactA flat price, only for the emails found
Find phone numbersEmail/Phone Finder looks for a direct phone number for each contactA flat price, only for the numbers found
Write account plansAccount Planning writes a plan for each account: who to talk to, what to say, why now1 credit a plan
Find missing websitesSome accounts come without a website: Website Finder finds it firstSo the other agents can research them0.3 credit (Low) or 0.5 (High) an accountInbound: qualify leads
0 ICP contacts a week
0 ICP contacts a month
Write account plansAccount Planning writes a plan for each account: who to talk to, what to say, why now1 credit a plan
Find missing websitesSome accounts come without a website: Website Finder finds it firstSo the other agents can research them0.3 credit (Low) or 0.5 (High) an accountCRM: recheck contacts
Find emailsEmail/Phone Finder looks for a verified work email for each contactA flat price, only for the emails found
Find phone numbersEmail/Phone Finder looks for a direct phone number for each contactA flat price, only for the numbers found
Write account plansAccount Planning writes a plan for each account: who to talk to, what to say, why now1 credit a plan
Find missing websitesSome accounts come without a website: Website Finder finds it firstSo the other agents can research them0.3 credit (Low) or 0.5 (High) an accountCRM: add contacts at known accounts
Find emailsEmail/Phone Finder looks for a verified work email for each contactA flat price, only for the emails found
Find phone numbersEmail/Phone Finder looks for a direct phone number for each contactA flat price, only for the numbers found
Find missing websitesSome accounts come without a website: Website Finder finds it firstSo the other agents can research them0.3 credit (Low) or 0.5 (High) an accountCoaching: practice calls
Score each callRoleplay Coach scores each practice call against your playbookSays what to improve1 credit a call| AgentEach row is 1 agent× 5 agents: 5 of them run on each account, 1 for each criterion or question | CreditsWhat 1 run costsL, M and H are effort levels: more effort, deeper work, more creditsEmails and phone numbers show their flat price in credits | Volume a weekHow many runs your jobs add up to each week | A week | A month | A year |
|---|---|---|---|---|---|
| Website Finder | 0 | 0 | 0 | 0 | |
Account Qualification× agents | 1,000 | 300 | 1,200 | 14,400 | |
Account Research× agents | 1,000 | 300 | 1,200 | 14,400 | |
Account Research: signals | 0 | 0 | 0 | 0 | |
Contact Finder× agents | 100 | 100 | 400 | 4,800 | |
Contact Qualification | 1 | 100 | 100 | 400 | 4,800 |
Contact Research× agents | 100 | 100 | 400 | 4,800 | |
Email/Phone Finder: email% found | 0 | 0 | 0 | 0 | 0 |
Email/Phone Finder: phone% found | 0 | 0 | 0 | 0 | 0 |
Account Planning | 1 | 0 | 0 | 0 | 0 |
Play Copywriting | 1 | 0 | 0 | 0 | 0 |
| Voice Roleplay | 1 | 0 | 0 | 0 | 0 |
| Roleplay Coach | 1 | 0 | 0 | 0 | 0 |
| Total | 2,300 | 830 | 3,320 | 39,840 | |
| AgentEach row is 1 agent× 5 agents: 5 of them run on each account, 1 for each criterion or question | CreditsWhat 1 run costsL, M and H are effort levels: more effort, deeper work, more creditsEmails and phone numbers show their flat price in credits | VolumeHow many runs your choices add up to | Credit spend |
|---|---|---|---|
| Website Finder | 0 | 0 | |
Account Qualification× agents | 0 | 0 | |
Account Research× agents | 0 | 0 | |
Contact Finder× agents | 0 | 0 | |
Contact Qualification | 1 | 0 | 0 |
Contact Research× agents | 0 | 0 | |
Email/Phone Finder: email | 0 | 0 | 0 |
Email/Phone Finder: phone% found | 0 | 0 | 0 |
Account Planning | 1 | 0 | 0 |
Play Copywriting | 1 | 0 | 0 |
| Total one-time credits | 0 | ||
Trusted by
GTM teams that run on credits, not seats
"Accurate data is much more important than a lot of data which is not qualitative."
Jonathan WuurmanVP Growth, Luzmo
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