GDPR had tightened access to personal data, and buying behavior had changed.
Sven embedded Evergrowth into ARIS's GTM enablement strategy, with ARIS's own buying signals and custom Research Signal Agents.
Account research and planning compressed from hours to seconds, and reps now experiment directly with AI agents independently.
Traditional outbound needed to evolve
For ARIS, growth is achieved in 2 ways: expanding existing customer accounts and reaching the vast number of organizations that hadn't yet embraced professional business process management.
GDPR had tightened access to personal data, and buying behavior had changed: buyers educate themselves, they don't want (or need) to be sold to.
Sven's mission was to help a global sales organization adapt: find new buying signals, act on those with personalized and differentiated messaging, and empower reps to work smarter with AI rather than harder with manual research.
The way to do outbound has changed dramatically. The combination of legal constraints and changing buyer behavior together made traditional outreach ineffective.
Enablement first, not another prospecting tool
Sven discovered Evergrowth at a sales-enablement event and saw an immediate fit. Instead of positioning it as just another prospecting tool, he embedded it into ARIS's GTM enablement strategy, giving sales teams and SDRs a hands-on way to work with real agentic AI.
ARIS defined its own buying signals
Standard signals are no longer enough since anything generic reads as spam.
ARIS defined its own buying signals based on what actually predicts customer movement: M&A activity, transformation programs, regional patterns.
ARIS built custom Research Signal Agents for niche use-cases, configured workflows for SDRs & AEs, and fed learnings back to refine accuracy.
ARIS shifted from promotional messaging to content that refers to real business outcomes, educating buyers toward better decisions.
Structured training made adoption stick
Because Sven oversees global enablement, rollout was as much about people as technology.
- Structured trainingReps were introduced to each use-case through collaborative workshops with Evergrowth.
- Reinforcement loopsRegional webinars and a dedicated Teams channel kept sharing alive with questions, lessons learned, and even light gamification through campaign prizes.
- Sustained adoptionNew hires now learn Evergrowth during onboarding, embedding AI workflows into everyday sales habits.
Seeing reps go into an AI system and start running their own agentic workflows, that's something I wouldn't have imagined two years ago.
Enablement at scale, not just adoption
- Time saved
- Account research and planning compressed from hours to seconds
- Quality gains
- Higher-fidelity contacts and more accurate messaging
- CRM enrichment
- Continuous sync keeps high-intent contacts flowing into the system of record
- Cultural shift
- Sales reps now experiment directly with AI agents independently
Now with agentic AI, the platform does the work for you 24/7. That's the game changer. You need to jump on it now to stay ahead of the trends and innovations.
From prospecting to sales-readiness
Sven's team plans to extend Evergrowth beyond prospecting into sales-readiness and training simulations, using roleplay coaching agents and digital twins to help reps practice conversations before live calls.
Additional teams within ARIS are now requesting access, from customer success to solution architects.
Don't look out for an Agentic AI end-state tool, it's continuously evolving. It's the partnership and the ability to keep changing and configuring it in your favor that make the difference.
