Luzmo's CRM was full of ebook downloads, event lists, and old contacts that nobody could confidently act on.
ICP agents validated account fit, persona validation checked who was still relevant, and Evergrowth rebuilt the buying groups.
37 of 89 companies were a true ICP fit, buying groups were rebuilt to 73 relevant contacts, and the Netherlands PoC generated 6 SQLs in ~4 weeks.
Strong inbound, but a changing market
For years, Luzmo had what Jonathan called a luxury position: around 95% of the business was built inbound. That worked when the market was less crowded and the company's motion was more product-led.
As the category matured and average deal size grew, the team needed a more intentional sales motion. Not more list-pulling. Not more mass outreach. A better way to find the right accounts, the right people, and the right reasons to engage.
Luzmo was also sitting on a familiar problem: a CRM full of ebook downloads, event lists, and old contacts that nobody could confidently act on.
If your pipeline is empty in January, look at your CRM.
The CRM was the place to start
Jonathan's starting point was fresh, accurate contact data, especially phone data. The goal was never just to buy "more data". It was a system that could qualify accounts, verify whether the right personas were still in seat, and enrich missing contacts.
It started with 89 companies Luzmo had touched over the years through inbound, events, and other channels. ICP agents validated 37 as true fit.
Only 4 of 278 contacts were still relevant
Across those 37 companies, Luzmo had 278 contacts in the CRM. After persona validation, only 4 were still relevant.
Evergrowth helped rebuild the buying groups to 73 relevant contacts with fresh data, verified roles, and accurate contact information.
A faster path to sales-ready conversations
Asked whether the pace from outbound to AE-stage conversation was typical, Jonathan's answer was immediate: "No. Much faster." The speed came from removing the manual prep work between prospecting and conversation, not from blasting more contacts into sequences.
Validate account fit, validate persona fit, enrich missing contacts, rebuild the buying group, and hand reps better context before outreach starts.
- 317 → 239
- Contacts run through the workflow, 239 reached with a call attempt and follow-up email
- 92 qualified
- Accounts identified in the Netherlands PoC
- ~30% more
- Phone numbers found vs. a large incumbent data vendor
- ~60% better
- Contact data accuracy compared to the same incumbent vendor
Accurate data is much more important than a lot of data which is not qualitative.
The agents helped Luzmo sharpen its ICP
The qualification agents began showing not just yes or no, but why. That made the output explainable enough for the team to retrain and improve over time.
Luzmo could reverse-engineer the logic against existing customers and sharpen its ICP thresholds. The team also began to see segment nuance it hadn't been acting on, including telecom, fintech, and service agencies already present in the CRM.
What your agents did was giving an explanation about why yes, why no, why I don't know.
Better data made reps more confident
Calling is hard. Reps don't just need a number. They need a reason to call and the confidence that the conversation will be relevant.
Evergrowth helped Luzmo create better starting conditions for real conversations.
From project to GTM habit
As Luzmo kept working with Evergrowth, the platform stopped being a one-off project and started becoming a reflex inside RevOps and GTM execution.
There is not a single day that there is not a Slack message popping in RevOps that says, 'Hey guys, can we do this in Evergrowth?'
