Written for 1 person.
Without a rep writing it.
Your rep opens a drafted cold email, LinkedIn message and call track, written from the contact's persona card.
IBP: Yes
It writes last, so it writes from everything
The pipeline runs in 2 tracks, both wired to your CRM at each end, and Eva runs all of it. Everything the account track finds is on the record before the contact track starts, and the play is the last step of the second one.
EvaLaunches them, and writes them
Your rep opens a draft, not a blank page
The record carries the plays already written for that person: a cold email, a LinkedIn message and a cold-call track. Each opens to its subject line and full draft. Copy for email and Send via email sit under it, and Send fills your own mail client with the subject and body.
It starts from the research your agents already did
The play is written from what the Account Research and Contact Research agents already put on the record: the business model, the qualification and enrichment criteria, the pain points and the objections. It writes last, so everything the other agents found is already there.
It also reads what your team already logged
CRM activities sit on the record beside the agent runs: the emails, calls, meetings and notes your team logged, each carrying the outcome the CRM recorded. When a play asks for that context the agent writes from it, so a play that should ignore history still can.
It writes to the persona you defined, not a guess
A persona card has no human name and no photo: its headline is the expertise. The play is written against the card that matches the contact, so the same signal reads differently to a RevOps lead and to a VP of Sales.
Your value proposition is what every play argues
Upload it once and every play argues from it. Publish a change and the next play run is given it, though each play's instructions keep the version they were written from until you regenerate them.
Start from a template, then write the instructions yourself
A play template is named for its segment, the same root its account plan uses. Use template, tick the ones you want and create them. Each becomes your own play carrying the template's subject line and every sequence step, with an Instructions brief you rewrite yourself.
Describe the play you want and Eva writes it
Ask in plain English and she writes the row: the channel, the sequence steps, the persona it aims at and the condition that decides where it runs. She rewrites existing ones too. Creating a play writes a row and nothing else, so nothing is generated and nothing is charged until you launch it.
Start it from the record your rep is already on
No separate tool and no export. The play agent sits in the same launch menu as qualification, research and the waterfall, and nothing is pre-checked on a first run, so a rep who only wants a call track gets a call track.
The copy writes itself back onto your CRM record
Each play gets its own field: the message, the subject line and 1 field per sequence step. Your admin maps each field once and we can create the property for you, then it syncs without anyone clicking. The CRM is the only tool we write to: everywhere else is an export or a copy.
IGEN writes a different message for each persona
Their words, from their own story. Each message names the trigger and what that persona cares about, and draws on marketing's own content, so it stays on brand.
“So I think what's changed at IGEN, in a sentence or two, would be growth faster, with specific targeted messaging to the right person at the right time.”
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Never used to train models
Your CRM data, research outputs and agent activity are never used to train or fine-tune models. Not by us, not by our providers.
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Your workspace is isolated
Each workspace is logically isolated, so your data is never accessible to another customer.
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You control retention
If you cancel, your data is returned or deleted, your choice. If you make no request, all personal data is permanently deleted within 30 calendar days.
The detail, the sub-processors and the DPA are on Security and trust.
Your material stays yours
Under the MSA, everything you upload and everything the agents produce from it is yours.
See it write to your own personas
We load your value proposition and 1 persona, then draft the 3 channels against a contact you pick.
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