Evergrowth vs Data Vendors

Data vendors turn personas into filters.
Evergrowth turns them into verdicts.

Data vendors give you the records; Evergrowth agents work out who fits and why to reach out now.

See it for yourself
Who fits
Data vendors

Fit saved as filters

IndustryCompany sizeCountryRevenue

Every company that matches comes back

Evergrowth

Each account judged against your ICP, each contact against your personas

Wrong fits drop out, each with its reason

The short answer

It comes down to who decides who fits

Choose a data vendor if

Reps need a database to search and export at volume

Hundreds of millions of contacts, filters on intent, technology and job changes, and on ZoomInfo and Apollo, AI that scores and drafts.

Choose Evergrowth if

Each account should fit your ICP, each contact your persona

Your ICP says which companies fit; your personas say who buys there. RevOps writes both once, and agents judge every account and contact, with the reason, before anyone spends a credit or a call.

Honest assessment

Where data vendors are strong, by their own account

Each card comes from ZoomInfo's, Apollo's and Cognism's own pages, read 1 and 2 Oct 2026.

Hundreds of millions of contacts

ZoomInfo counts 500M contacts, Apollo 240M+, and Cognism 200M+ in Europe.

ZoomInfo release, 1 Oct 2026; apollo.io; Cognism FAQ

Search by prompt, export in 1 click

All 3 take a plain-language search and export to your CRM or a CSV.

Vendors' own pages, read 2 Oct 2026

Data-driven signals

Intent, technology, funding, hiring and job-change signals on all 3, built from the same data as their contact database. Cognism's intent is on its Pro plan.

Vendors' own pages, read 2 Oct 2026

AI on top of the data

ZoomInfo sells Agent Teams and Copilot, Apollo its AI Assistant and scoring, Cognism AI search, personas and company research.

ZoomInfo, 1 Oct 2026; Apollo, 4 Mar 2026
The difference

1 persona, 2 meanings

In ZoomInfo, Apollo and Cognism, a persona is a saved filter. In Evergrowth, it is a card your agents check each contact against.

Data vendors

A persona is a saved filter

Title, seniority, department and location. AI can draft it.

  1. The personaTitle, seniority, department, location
  2. The searchEveryone who matches comes back
  3. The exportTo your CRM or a CSV
Manual work after the export80 hours per 1,000 contactsA rep checking each contact against the persona by hand, at 4.8 minutes a contact

ZoomInfo's Buying Committee skill and Apollo's AI scoring go further than the filter.

Evergrowth

A persona is a card agents judge against

RevOps writes each persona once: expertise, job seniority, job experience, job title examples, type and priority. The agents do the list work against it.

  1. RevOpsWrites the ICP and the personas once
  2. The agentsFind and judge the contacts, research the fits, find emails and phones, write the plays
  3. The repsWork the contacts that fit in their CRM and dialer, plays ready
Time saved80 hours per 1,000 contacts that qualifyThe agents do the checking. Pipeline insights counts the hours saved, at 4.8 minutes a contact

Sellers ask Eva for the next list; the agents do the work and give each No its reason.

Your ICP

RevOps defines the ICP per ecosystem and vertical

Your ICP is a set of ecosystems and their verticals, not one filter. For each vertical, RevOps writes the criteria an account must meet and the answer it expects, such as its business activity or whether it holds ISO 9001 certification. The personas come next.

Persona cards

Personas carry expertise and seniority, not just titles

RevOps writes each persona card once: type, priority, expertise, job seniority, job experience and job title examples. Agents check every contact against those cards, not against a title filter.

Your accounts

However accounts arrive, each is qualified first

Bring companies in any way you like. Every account then gets an ICP verdict, criterion by criterion with its evidence, before the Contact Finder looks for anyone.

  • CSV importCreate or update accounts
  • Account FinderBy industry, size, country, tech
  • Your CRMSynced both ways
  • EvaAsk for a segment, she builds it
Contact Finder

The Contact Finder builds the list your reps used to search for

Pick the personas and how many contacts you want at each account. The Contact Finder searches only at ICP Yes accounts, checks each person against the persona, and can find their email and phone in the same run. There is no database for a rep to filter and export.

Contact qualification

Wrong-fit contacts drop out, each with its reason

Each contact gets an IBP verdict against your personas, never a score. A Yes says why the contact fits; a No names its reason: Left the company, Employment unverifiable, Expertise mismatch, Seniority mismatch or Technical issue.

The run report

Research and plays run only where the fit is Yes

Account research runs only on ICP Yes accounts; contact research and plays only on contacts who fit a persona, IBP Yes. The run report shows each step's verdicts and how many went on.

Research, then the play

Each play starts from research that shows its reasoning

Each research answer carries its reasoning, with source links where they were found. The play reads the account's qualification and research answers and the contact's research before it is written.

Emails and phones

30+ vendors behind every email and phone

The email waterfall and the phone waterfall each ask 30+ data vendors in turn, some of them contact databases themselves, and move on when one comes back empty. Every email is verified before it is saved, and you pay only for what is found.

Phone intent

Optional: connect TitanX to score every number for intent

TitanX is an option, not a default. If your team connects it, every number the phone waterfall finds is scored for intent: Lightning scoring in under 24 hours, or Titan scoring in under 5 days. Each saved number then shows its score, so reps start with the P1 numbers.

In your CRM

Reps work the agents' output on the CRM record they already use

The agents write their verdicts, research, emails and phones back to the CRM fields RevOps maps, in near real time. Beside the record, the Chrome Extension opens the account's ICP verdict, its plan and its research.

In your dialer

In the dialer, the call opener is already written

When a rep calls from their dialer, the Chrome Extension finds the contact and opens the play written for them. Here it is a call opener beside a Gong Engage call: the reason to call, before the phone rings.

Working with Eva

Sellers ask, the agents do the work

A seller asks Eva which contacts are still worth working. She proposes the run and waits for a yes, because it spends credits; then the agents qualify the contacts and hand the ones that fit to the next step.

Side by side

How data vendors and Evergrowth compare

The vendors' column comes from their own pages, Evergrowth's from the product itself. Checked 5 Oct 2026.

Data vendors and Evergrowth, side by side
DimensionZoomInfo, Apollo, CognismEvergrowth
Who fits
PersonasA saved filterSaved filters: title, seniority, department and location; AI can draft themA card agents judge againstCards: expertise, job seniority, job experience, job title examples, type and priority
Account fitScores on 2 of 3ZoomInfo Account Fit Score and Apollo's AI scores; Cognism has noneA verdict with its reasonAn ICP verdict, with the reason
Contact fitScores or roles on 2 of 3Apollo scores people and ZoomInfo sorts buying roles; Cognism has noneA verdict with its reasonAn IBP verdict against your personas; a No names 1 of 5 reasons
Data and signals
Contact database200M to 500M contactsZoomInfo 500M, Apollo 240M+, Cognism 200M+ in EuropeFinds contacts where the fit is YesNo database to browse: Contact Finder searches only at ICP Yes accounts
SignalsFrom their dataBuilt from their own data on all 3; ZoomInfo and Apollo add custom signals and AI researchYours, with reasoningSignals you define, each answer with its reasoning
Job changesAlertsAlerts and CRM enrichment on all 3Left the company, and where toMarked Left the company; optionally, the new company becomes an account
Emails and phonesWaterfalls on 2 of 3ZoomInfo and Apollo run waterfalls; Cognism is 1 source30+ vendors, billed only when foundEmail/Phone Finder: 30+ vendors in 1 waterfall, billed only when it finds one
Action
OutreachAI emails on 2 of 3ZoomInfo and Apollo write AI emails; Cognism has no email writerPlays for persona fits onlyPlays written only for contacts who fit a persona
CRMSync and enrichmentSync and enrichment on all 32-way sync with 6 CRMs2-way sync with 6 CRMs
Where each line comes from
  • ZoomInfo release: 500M contacts1 Oct 2026
  • ZoomInfo: Agent Teams in GTM Studio1 Oct 2026
  • Apollo: AI Assistant4 Mar 2026
  • Apollo: pricing and plansread 2 Oct 2026
  • Cognism FAQ and blogread 1 Oct 2026

Evergrowth's column: the product as it ships, checked 5 Oct 2026.

Luzmo found which of its contacts still fit

Luzmo ran Evergrowth on its own CRM history. Of 278 contacts already there, 4 still fit a persona, and the buying groups were rebuilt with 73 new ones.

“Accurate data is much more important than a lot of data which is not qualitative.”

Jonathan Wuurman Jonathan Wuurman, VP of Growth, Luzmo
Read the Luzmo story
89 → 37
Accounts validated as true ICP-fit from CRM history
4 of 278
Existing contacts still persona-valid after qualification
73
New relevant contacts rebuilt into buying groups
6 SQLs
Generated in about 4 weeks during the Netherlands PoC
Questions

Questions teams ask when they already have a data vendor

What is the difference between ICP and IBP?

Your ideal customer profile (ICP) describes the companies you sell to, in the criteria your team writes. Your ideal buyer personas (IBP) describe the people at those companies who buy: expertise, job seniority, job experience and job title examples. Evergrowth checks every account against the ICP and every contact against the IBP, and records why.

We already pay for ZoomInfo, Apollo or Cognism. Why switch?

A database gives every team the same list to filter. Evergrowth finds contacts only at accounts that pass your ICP, checks each against the persona cards RevOps writes once, records why, and finds their emails and phones. Research and plays run only where the answer is Yes.

ZoomInfo and Apollo sell agents now. What is different?

Their AI scores, sorts and drafts on their data: ZoomInfo's Buying Committee skill sorts people into roles, Apollo's AI scores them. Evergrowth judges each contact against your own persona cards and records the reason, and only a Yes goes on to research and plays.

Can Evergrowth work on contacts our vendor already gave us?

Yes, through your CRM. Evergrowth syncs with 6 CRMs, qualifies the contacts already there and marks the ones who left or no longer fit, each with its reason.

Does Evergrowth replace our contact data?

Yes, for the accounts that fit: Contact Finder searches only at ICP Yes accounts, and the Email/Phone Finder finds their emails and phones and bills only what it finds. There is no database to browse: the agents build the list.

Related comparisons
The header of the Evergrowth vs Clay pageEvergrowth vs ClayClay gives builders a kit. Evergrowth gives reps agents.The header of the Evergrowth vs Demandbase pageEvergrowth vs DemandbaseDemandbase scores intent. Evergrowth researches each account.The header of the Evergrowth vs ChatGPT, Claude & Cowork pageEvergrowth vs ChatGPT, Claude & CoworkStandalone, they know the world. Integrated, they know your accounts.The header of the Evergrowth vs Internal Build pageEvergrowth vs Internal BuildBuild the agent. We run the 10 systems under it.The header of the Evergrowth vs HubSpot Breeze pageEvergrowth vs HubSpot BreezeBreeze answers from your CRM. Evergrowth tells it who fits, and why.The header of the Evergrowth vs Salesforce Agentforce pageEvergrowth vs Salesforce AgentforceAgentforce works from your Salesforce data. Evergrowth tells it who fits, and why.
What your security team will ask

  • Never used to train models

    Your CRM data, research outputs and agent activity are never used to train or fine-tune models. Not by us, not by our providers.

  • Your workspace is isolated

    Each workspace is logically isolated, so your data is never accessible to another customer.

  • You control retention

    If you cancel, your data is returned or deleted, your choice. If you make no request, all personal data is permanently deleted within 30 calendar days.

The detail, the sub-processors and the DPA are on Security and trust.

Your material stays yours

Under the MSA, everything you upload and everything the agents produce from it is yours.

SOC 2Audited
ISO 27001Certified
GDPRCompliant

See it on your own CRM

A live walkthrough on your ideal customer profile and buyer personas: agents qualifying your accounts and contacts, with the reasons.

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