GTM engineers orchestrate. Reps use what they package.
GTM engineers or RevOps build each play as a Function, agent or workflow
FunctionFunctionFunction
New plays and sequencer pushes wait for an Ops-built Function
GTM data and workflow platform for GTM engineers, with a chat layer for reps
vs
Evergrowth
Ops builds and orchestrates. Every rep asks Eva.
Ops builds the training and orchestrates the agents
Eva
2-way sync with 6 CRMs+3: Pipedrive, Zoho and Attio
By default, any rep can ask Eva for a new play
Workspace of specialized digital colleagues, built for teams
The short answer
It comes down to who builds your plays
Choose Clay if
A GTM engineer builds your data workflows
You want 200+ data providers in 1 place, waterfalls across 150+ databases, and Functions your builders publish to reps' AI tools.
Choose Evergrowth if
Every rep should run research and plays themselves
RevOps trains ready-made agents once on your ICP, personas and value proposition, and reps launch them from the record or ask Eva in Slack, Teams or their AI tool.
Use both if
Clay already feeds your CRM
Keep your builders' Clay workflows. Evergrowth works on the same CRM records: findings go to EG fields, emails and phones to fields you map.
Honest assessment
Where Clay is strong, by its own account
Clay counts 17,000+ customers. Each card below comes from Clay's own pages, read 2 Oct 2026.
200+ data providers in 1 place
Waterfalls run across 150+ databases, and you pay only for the data that is found.
Clay website, read 2 Oct 2026
Builders work in plain language
Describe a play and Sculptor or the CLI turns it into a workflow builders can open, test on 1 record and adjust. Workflows is in open beta.
Clay blog, 11 Aug 2026
Reps search from their own AI tool
Clay MCP works in 6 AI tools, including Claude, ChatGPT, Copilot and Glean, within credit limits Ops sets per rep.
Clay blog, 14 Jul 2026
Always-on plays, run by Ops
Once Ops builds it, a play can start when a record joins an audience, on a schedule or from a webhook.
Clay blog, 11 Aug 2026
The difference
No build step between a rep and the agents
Clay describes its own team as a centralized build for decentralized use: builders package each play, reps call it. In Evergrowth, RevOps, GTM engineers or Marketing Ops set the agents up once, and every rep reaches them through Eva.
Clay
GTM engineers orchestrate. Reps use what they package.
GTM engineers or RevOps build each play as a Function, agent or workflow.
GTM engineerBuilds the play as a Function
Clay adminEnables it for MCP
RepCalls it from an AI tool
Claude
ChatGPT
Copilot
+3 more: Glean, Claude Code and Codex
New plays and sequencer pushes wait for an Ops-built Function, and Ops controls CRM writes. Search and default lookups need no Function.
vs
Evergrowth
Ops builds and orchestrates. Every rep asks Eva.
Ops builds the training and orchestrates the agents.
Who builds and orchestratesOrchestrates
RevOps
GTM engineer
Marketing Ops
Operates from
Workspace
Claude
ChatGPT
+3 more: Copilot, Codex and Claude Code
Agent Training CenterTrains
Value proposition
ICP verticals
Persona cards
Where every rep asks herAsks
In Evergrowth and team chat
Workspace
Slack
Teams
In AI tools, through MCP
ChatGPT
Copilot
Claude
+2 more: Codex and Claude Code
Eva runs the agents
Website Finder
Account Qualification
Account Research
Account Planning
Contact Finder
Contact Qualification
Contact Research
Email/Phone Finder
Play Copywriting
ThinkingOrchestrating
Connected toSyncs
Salesforce
HubSpot
Dynamics
+3 more: Pipedrive, Zoho and Attio
TitanX
Now
RevOpsin EvergrowthBuildsICP verticals→Trains+5
GTM engineerin ClaudeMCP→→Salesforce
Account executivein Slack→→Slack↳Thumbs up
SDRin CopilotMCP→→HubSpot
Sales managerin Teams→→Teams↳Thumbs down→Improves the training
Marketing Opsin ChatGPTMCP→→HubSpot
By default, any rep can ask Eva for a new play.
Where every rep asks her
Every rep asks Eva from Slack, Teams or AI tools
Eva answers in Slack, in a direct message or when someone mentions her in a channel, in Microsoft Teams in a direct message, and in ChatGPT, Claude and Copilot through MCP. It is the same Eva as in the workspace, with each rep's own permissions, and her answers link back to the workspace.
⌕ Search Northstar
N
Home
DMs
Activity
Later
More
Northstar
Threads
Drafts & sent
⌄ Channels
# account-planning
# sales
# general
⌄ Direct messages
Eva
SV Sara V.
＋ Add teammates
Eva
SV
Sara V.10:42
What do we know about Acme Corp, and where should we focus?
✅ 1
EvaAPP10:42
2 steps
The workspace research points to a RevOps-led consolidation project.
Acme Corp · account context
AccountAcme Corp
FitMid-market SaaS
PrioritySalesforce consolidation
Next stepValidate the RevOps migration plan
Acme Corp
🪙 This answer used 1 credit (2 tool calls)
⌕ Search (Ctrl+Alt+E)
T
Activity
Chat
Calendar
Calls
Apps
Chat
Unread Channels Chats
Favourites
Eva from Evergrowth
SV Sara V.
Teams and channels
⌄ Revenue team
# Account planning
# General
Eva from EvergrowthChat
10:42
What do we know about Acme Corp, and where should we focus?
Eva from Evergrowth10:42
🛠 2 tool calls · 1 credit
The workspace research points to a RevOps-led consolidation project.
This answer used 1 credit (2 tool calls)
Acme Corp · account context
AccountAcme Corp
FitMid-market SaaS
PrioritySalesforce consolidation
Next stepValidate the RevOps migration plan
Open in Evergrowth
In AI tools, through MCP
Reps and RevOps reach Eva from their own AI tool
The Evergrowth connector brings Eva into ChatGPT, Claude and Copilot. She answers from the same workspace research, and before she launches anything she shows the cost and asks.
ChatGPT5Account executive
What do we know about Acme Corp, and where should we focus?
Evergrowth
EvabyEvergrowthNorthstar
Eva's work· 2 steps
The workspace research points to a RevOps-led consolidation project.
Acme Corp · account context
FitMid-market SaaS
PrioritySalesforce consolidation
Next stepValidate the RevOps migration plan
Acme CorpAccount recordOpen
Answered by Eva in EvergrowthOpen Evergrowth
Ask anything
CopilotAutoSDR
Help me prepare for a conversation with Dana Whitfield at Acme Corp.
Question to askWhere is reconciliation slowing the team?
Answered by Eva in EvergrowthOpen Evergrowth
The answer is being provided in the Evergrowth panel.
Message Evergrowth
Find RevOps contacts workflowRevOps
Run our saved “Find RevOps contacts” workflow on Acme, Northwind and Contoso.
Evergrowthask_eva
EvabyEvergrowthNorthstar
Eva's work· 2 steps
Review this run
WorkflowFind RevOps contacts
SettingsUp to 2 contacts/account · low effort
Contact detailsEmail on · phone off
Estimated execution: 6 credits, plus credits for each new verified email. Conversation usage is separate.
Shall I run it?
Answered by Eva in EvergrowthOpen Evergrowth
Eva is asking you to confirm the run in the Evergrowth panel.
Reply
Opus 5.5 Medium
On the record
Every rep starts research from the account itself
The research lands on the account record, not in a rep's own chat. Launch agent lists the account agents, each with a hint on when to use it, and every launch shows its estimated credits before the rep confirms.
A85%
Acme Corp
ICP: Yes
acme.com
Strategize with EvaLaunch agentLaunch workflow
Reach/company/acme-corp
QualificationMid-market SaaSSoftware2 days ago
OwnerSsara.vance@evergrowth.io
ParentAcme Holdings
SourceHubSpot
TagsTier 1Add Tag
Website finder agentFinds or verifies the company domain before research runs.
Qualification agentQualifies or disqualifies accounts using your qualification criteria.
Research agentFinds custom account data points and signals, then scores positive signal coverage.
Generate account planCreates a strategic account plan from available research.
Contact finderFinds persona-fit contacts at the selected accounts.
When to use
Use when you need timely context or want to prioritize by signal richness. The percentage shows how many configured signals came back positive; it is not an account-fit score.
Eva thinks, then orchestrates
Eva plans the steps, then writes plays for every rep
A rep asks for a new play, and Eva works out the steps: she reads the guides and existing plays, then writes it into the team's Play Agents. Generating it on persona-fit contacts is a separate launch, at 1 credit per play per contact.
Play Agents
Draft and manage outbound plays. Construct messaging around IBP persona, industry or a signal.
Write a cold email play for RevOps leaders at accounts that just posted RevOps roles, and tighten the follow-up on the one we already have.
Thought process- The hiring signal is already an account research agent, so…
4 steps· 1.5 credits
Written as a 2 step sequence on Email, aimed at the Revenue Operations persona and conditioned on the hiring signal, so it only runs where that agent found something. I also rewrote step 2 of Win-Back, cold email so it carries its own reason to reply. Both are rows: generating copy on real contacts is a separate launch, 1 credit per play per contact.
Plays written
Created1 play, 2 steps
ChannelEmail, with a subject line
PersonaRevenue Operations
ConditionHiring signal found
Updated1 existing play
Message Eva…
Every answer explained and rated
Every answer shows its reasoning and syncs to your CRM
RevOps writes the criteria once, so every rep's accounts are judged the same way. Each answer carries its reasoning and its sources when found, a rep can rate it with a thumbs up or down, and RevOps maps the fields to your CRM.
Qualification agents4
Uses SalesforceYes. Salesforce is referenced across the careers page and 40+ open Salesforce-admin roles.
24 July, 2026 14:32Source and reasoning
Multi-entity organizationYes. 6 regional subsidiaries are listed in the latest 10-K filing.
24 July, 2026 14:32Source and reasoning
Actively hiring RevOpsYes. 3 RevOps / Sales Ops roles were posted in the last 30 days.
24 July, 2026 14:32Source and reasoning
Headcount 500+Yes. About 1,400 employees on LinkedIn, up 38% year on year.
24 July, 2026 14:32Source and reasoning
Map 2 fields · Accounts
Evergrowth field
Uses Salesforce
Reasoning or value found for this qualification criterion.
DirectionEvergrowth → Salesforce
Salesforce field
Auto-maps to EG - Uses Salesforce
Pick a field manually
Evergrowth field
CRM consolidation program
Specific data point discovered during enrichment.
DirectionEvergrowth → Salesforce
Salesforce fieldCRM program notes
Suggested Salesforce field type: Rich Text
Use suggestion: EG - CRM consolidation program
Remove mapping
CancelSave
Agent Training Center
RevOps writes the ICP, personas and value proposition once
Publish them and the agents that use them work from the new version for every rep. By default, only the Admin and Sales Ops teams can change them; reps read them.
Automated lead and signal research
Account Qualification AgentsAccount Research AgentsContact Research Agents
Ultra personalized customer interactions
Account Plan AgentsPlay Agents
Contextualized on-demand coaching
Roleplay TrainingRoleplay Scenarios
Account Qualification Agents
The specific characteristics used to define your accounts based on market research and real customer data.
Add new
SearchClear filters
0 selectedUpdate Included inChange effort & speedDelete
Name
Details
Verticals
Uses Salesforce
4Manage verticals
Uses a data warehouse
Assign
Actively hiring RevOps
3Manage verticals
Multi-entity organization
5Manage verticals
Business activity
6Manage verticals
Publish value proposition?Your agents will start working from the new version immediately. Here’s what goes live and what it reaches.
What goes liveChangedOutreach written per person+2 unchanged
Will sync with the new value proposition
2ecosystemsWill sync
7verticalsWill sync
32persona cardsWill sync
~6 min with AI · 1.61 credits · saves ~129.8h of manual work
CancelYes, Publish
Edit team: Sales RepSystem
Permissions
FeatureViewManage
Accounts & contacts
LinkedIn/Crunchbase import
Managing pending & duplicates
File imports
Launch agents
Launch workflows
Agent training center-
Personas cards
Value proposition
Verticals management
CancelSave
DM
Revenue OperationsVP, Director or HeadDecision MakerHigh
6424 July, 2026 09:12
INF
Sales EnablementHead, ManagerInfluencerMedium
4323 July, 2026 16:40
CH
Sales OperationsManager, LeadChampionMedium
6221 July, 2026 14:28
Side by side
How the 2 models compare
Clay's column comes from Clay's pages and docs, Evergrowth's from the product itself. Both checked 2 Oct 2026.
Clay and Evergrowth, side by side
Dimension
Clay
Evergrowth
Who runs it
Core model
A data and workflow platformGTM data and workflow platform for GTM engineers, with a chat layer for reps
A workspace of digital colleaguesWorkspace of specialized digital colleagues, built for teams
Who orchestrates
GTM engineers and RevOpsGTM engineers and RevOps build and orchestrate; reps use search and approved Functions from their AI tool
Ops orchestrates, every rep runsOps builds the training and orchestrates the agents; every rep runs them from the record or by asking Eva
What RevOps owns
Every play, permissions, budgetsBuilding each play as a Function, plus rep permissions and credit budgets
The training center and who edits whatThe training center, and who can edit what, set per team
What a rep can do
Where reps work
Only in their AI toolIn their AI tool, through Clay MCP: Clay's Sales Rep role cannot open the Clay workspace
Workspace, Slack, Teams or AI toolIn the workspace, Slack, Teams or their AI tool through MCP, with the same Eva in each
In a rep's AI tool
Search, lookups and draftsSearch, lookups, drafts and the Functions Ops enables
Eva, running the agentsEva, who runs the agents and writes plays, as she does in the workspace
A new play
Ops builds it as a FunctionBuilt by Ops as a Function, then enabled for MCP by an admin
RevOps writes it, or EvaWritten by RevOps, or by Eva when a rep asks; by default reps can create plays
Data, CRM and automation
Research
AI columns builders tuneAI columns and Claygent agents, built and tuned by builders
Agents set up once, reasoning shownQualification and research agents RevOps sets up once; each answer shows its reasoning
Contact data
Waterfalls across 150+ databasesWaterfalls across 150+ databases, built in Clay; reps can ask for emails and phones from their AI tool
Persona-fit contacts, billed on findsContact Finder picks persona-fit contacts; the Email/Phone Finder bills only what it finds
CRM
Ops controls write-backsOps controls CRM write-backs centrally; the default rep tools include no CRM write
2-way sync with 6 CRMs2-way sync with 6 CRMs; findings write back as EG fields, emails and phones where you map them
Always-on runs
Built and run by OpsAudiences, schedules and webhooks, built and run by Ops; Workflows is in open beta
Scheduled, or on a saved viewScheduled workflows, daily, weekly or monthly, or when a record enters a saved view
Where each line comes from
Clay websiteread 2 Oct 2026
Clay website: waterfall enrichmentread 2 Oct 2026
Clay blog: how Clay uses Clay17 Jun 2026
Clay blog: MCP for reps14 Jul 2026
Clay blog: introducing Workflows11 Aug 2026
Clay blog: Series D9 Sep 2026
Clay docs: roles and permissionsread 2 Oct 2026
Clay docs: MCP settingsread 2 Oct 2026
Clay docs: using Clay in Clauderead 2 Oct 2026
Evergrowth's column: the product as it ships, checked 2 Oct 2026.
ARIS reps now work with the agents directly
ARIS rolled the agents out across its regions. These 4 changes come from its customer story.
“Seeing reps go into an AI system and start running their own agentic workflows, that's something I wouldn't have imagined two years ago.”
Built niche Research Signal Agents (e.g. on-prem vs SaaS buyers)
Global rollout
Structured training, regional webinars, and onboarding embedded
Cultural shift
Reps now experiment directly with AI agents independently
Questions
Questions teams ask when they already have Clay
We already pay for Clay. Do our reps need Evergrowth?
If your reps only need search, lookups, drafts and the Functions Ops builds, Clay MCP covers that. Evergrowth is for teams that want every rep running qualification, research and plays on their own accounts, from agents RevOps has trained once.
Clay MCP already puts Clay in Claude and ChatGPT. Is that the same thing?
Not quite. Clay MCP gives reps search, lookups, drafts and the Functions Ops enables. Evergrowth puts Eva in those tools and in Slack and Microsoft Teams: the same Eva as in the workspace, running the same agents.
Do we still need a GTM engineer?
Yes, for what a builder does best: data workflows in Clay, and in Evergrowth the training center, research signals and team permissions. What changes is the queue: by default, reps no longer wait for plays on signals you already track.
Can Evergrowth work on records Clay enriched?
Yes, through your CRM. Evergrowth syncs accounts and contacts with 6 CRMs, including HubSpot and Salesforce, and writes findings back as EG fields. Emails and phones go to the fields you map, and inbound sync runs on a schedule.
Do we pay per rep?
No. Every plan includes unlimited users, and you pay for the credits the agents use, from €747 a month.
Your CRM data, research outputs and agent activity are never used to train or fine-tune models. Not by us, not by our providers.
Your workspace is isolated
Each workspace is logically isolated, so your data is never accessible to another customer.
You control retention
If you cancel, your data is returned or deleted, your choice. If you make no request, all personal data is permanently deleted within 30 calendar days.
Evergrowth
+3: Pipedrive, Zoho and Attio
Claude
Email/Phone Finder
TitanX
