Your outreach starts
when a signal shows.
You write the signal as a question, and accounts where research finds it get a play for the right contact.
IBP: Yes
Where signal-based outreach breaks
Not in spotting signals. In acting on them in time.
Signals nobody defined
Generic intent data says someone read about a topic. It rarely says why your buyer would care now.
Found too late
A signal read in a quarterly review is a conversation missed. It mattered when it changed.
A follow-up that ignores it
Even a good signal gets a template email that never mentions it.
Research on a schedule, without plays, is Scheduled Research.
You write the signal as a research question
A research agent answers your question on each account, with its date and source. Set it to be used in Signals, and a positive answer counts toward an ICP Yes account's score.
Your new and known accounts each get their own path
A company you have never worked is qualified and researched, and only continues when the signal is confirmed. An account already in your CRM skips qualification and contact finding. Both paths end in a play for the contact who fits, and the fields you map in your CRM fill in as it runs.
- 1AudienceNot in your CRM yetAccounts with buying signalsMatches 131 accounts1 conditionHas buying signals equals YesWhen a record enters the audienceChecks for new matches every 5 minutes; each record runs at most once a day.
- 2Account QualificationAccountACAcme Corpacme.comICP: YesCriteria met
- Uses Salesforce
- Multi-entity organization
- Actively hiring RevOps
- Headcount 500+
- 3Account ResearchAccountACAcme Corpacme.com · Score 85Signals found
- New RevOps leadership hireA VP Revenue Operations started in June
- CRM consolidation program3 RevOps roles name a platform migration
- 4Condition1 conditionHas buying signals equals YesACAcme CorpBuying signals: Yes, passesGoes on to Contact Finder
- 5Contact Finder, Contact Qualification, Email/Phone FinderContactIBP: YesMatches the RevOps Leader persona: VP level, owns the revenue systems budgetDana WhitfieldVP Revenue Operations at Acme CorpContact details
- d.whitfield@acme.comSafe to send
- +1 415 555 0142P1: likely to pick up
- 6Play CopywritingPlayCold call: opening trackGeneratedFor Dana WhitfieldGenerated playOpener: “Dana, I'll be quick. You're hiring three RevOps people while running six entities on Salesforce. Most teams at that point are stitching data by hand.”If pushback: “What's the current process for keeping the regional records in sync?”
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Your CRMIn your CRMThe fields you map, filled as each step finishesAccountAcme CorpICP StatusAccount ScoreResearch answers+ Map any other fieldContactDana WhitfieldJob titleIBP StatusEmailPhonePhone intentCold call: opening track+ Map any other field
Your workflow starts when an account newly shows a signal
The audience is every account with a buying signal, and the trigger is When a record enters the audience. It checks every 5 minutes and runs an account once when it newly matches, at most once a day.
Your rep sees the signal, its date and its source
On the account's Qualification & Research tab, each signal is a card with its answer and its date. Source and reasoning shows where it came from, so your rep can check it before writing.
IGEN runs outbound on triggers it chose
Their words, from their own story. In a market of 1,200 companies, IGEN picked the triggers that matter in tax: a new hire, a retirement, a fine.
“The best type of outbounding is trigger-based outbounding. So something has happened at a company, therefore that person's more likely to interact with my messaging.”
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Never used to train models
Your CRM data, research outputs and agent activity are never used to train or fine-tune models. Not by us, not by our providers.
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Your workspace is isolated
Each workspace is logically isolated, so your data is never accessible to another customer.
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You control retention
If you cancel, your data is returned or deleted, your choice. If you make no request, all personal data is permanently deleted within 30 calendar days.
SOC 2 audited. ISO 27001 certified. GDPR compliant. The detail, the sub-processors and the DPA are on Security and trust.
Your material stays yours
Under the MSA, everything you upload and everything the agents produce from it is yours.
See a signal become a play on a real account
We will walk you through writing a signal, the audience that watches for it and the play it leads to, on a real workspace.
Request a demo