use case

Intelligent GTM Data

Before

  • Marketing and Sales CRM data requires manual enrichment to be unified into reports with meaningful insights
  • Lack of meaningful data-unification blocks efficient data-driven sales reports

After

  • Marketing and Sales use the same AI agents to automatically enrich CRM data with unified and meaningful data points (e.g. ICP and persona segments, qualification/enrichment/tiering criteria)
  • GTM teams use data-driven reporting to analyze their allbound sales funnel and make strategic decisions
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Outcomes

  • Marketing and Sales use the same AI agents to automatically enrich CRM data with unified and meaningful data points (e.g. ICP and persona segments, qualification/enrichment/tiering criteria)
  • GTM teams use data-driven reporting to analyze their allbound sales funnel and make strategic decisions
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Success metrics

100%

unified GTM data

100%

alignment across Sales and Marketing
faqs

Fruequently asked questions

What does Evergrowth mean by “intelligent GTM data”?

Evergrowth enriches your CRM with meaningful, unified data points—like persona segment, ICP fit, and qualification criteria—so your GTM teams can make faster and more confident decisions across the entire funnel.

How is this different from traditional CRM enrichment?

Most enrichment tools fill in basic firmographics. Evergrowth goes further by embedding sales-relevant intelligence mapped to your custom GTM logic, enabling more strategic segmentation and reporting.

Who benefits from this capability?

Both Marketing and Sales teams benefit from shared data inputs and unified enrichment, allowing them to analyze pipeline health, campaign performance, and segment-level performance in sync.

What kinds of decisions does this data help drive?

From campaign prioritization to rep coaching and territory planning, teams can use Evergrowth’s enriched GTM data to uncover patterns, target high-yield segments, and refine their plays.

Do I need a BI tool to see these insights?

No. Evergrowth plugs directly into your CRM and preferred reporting stack, so your team can surface GTM insights without relying on external dashboards or data wrangling.

One Agentic GTM Platform To Codify your best sales plays

The systems of context for your GTM.